What Does Open Source Mean?

You may have heard the term “open source”, but do you understand what that really means?

If you’re shaking your head, please let me quickly explain.

Basically it’s all about letting anyone use the open source item and share it without having any obligation to pay anything.

If you’ve got a couple of minutes, I’ll give you a bit more information about open source. I’ll also answer one important question. Are open source items inferior quality? The answer may surprise you. Continue reading What Does Open Source Mean?

What is Mautic and What Can It Do?

If you’re interested to know what Mautic is and what it can do, I’ll give an overview of the software.

Mautic is marketing automation software. That is software that can be set up to send pre-configured sequences of emails to contacts on an email list. You may be familiar with some of the popular alternatives to Mautic, such as Infusionsoft, ConvertKit and ActiveCampaign.

Continue reading What is Mautic and What Can It Do?

Should I Use Double Opt-In?

If you’re wondering whether you should use double opt-in in your list building efforts, I’ll try and help you make a decision.

Double opt-in is a mechanism where after a new contact subscribes, they are sent an email to confirm their subscription. This ensures that no-one can be subscribed to a list without their knowledge.

In the simpler single opt-in, a visitor could enter another person’s email address and subscribe them without their permission.

There’s also a mechanism commonly known as single double opt-in. However, that’s basically just a single opt-in with a specific list cleaning strategy. I’m going to ignore that approach though and you should understand why shortly.

Continue reading Should I Use Double Opt-In?

The number 1 mindset that kills new businesses

I was waiting at a bar once to collect a round of drinks.

Without any preamble, the stranger stood at my shoulder turned to me and said “have you farted?”

“Absolutely not,” I replied.

His face was utterly incredulous as he retorted “what, NEVER?” and walked away.

I share that with you for no reason other than I was going to open with “have you ever had a great idea?” and that memory suddenly surfaced.

Continue reading The number 1 mindset that kills new businesses