Shoestring Hustle

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Can you really build a business website on WordPress?

WordPress is hugely popular, yet I still hear people asking if they can really build their business website using it. The last figures I saw showed that 35% of websites use WordPress, so it seems a bit odd to question…

Ian Pullen
March 29, 2020

Marketing

You’re not personalizing, you’re just mail merging

Personalization is a bit of a buzzword in marketing, the idea being that we talk differently to different users. In practice, for many of the marketers that I receive emails from, this personalization is nothing more than the over use…

Ian Pullen
March 23, 2020

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