About

They say starting an online business is expensive.

I say they don’t know what they’re talking about. With my help, you’ll launch your business without having to sell your soul, your car or your children.

They tell you that $6,263.64 is what you need to spend on your first year of running an online business.

I’m telling you different. You don’t need to spend over $6,000, you don’t even need to spend anywhere near to that. You’re going to be gobsmacked when you discover how little you’re really going spend. I’ll get to that later.

They believe that launching online is too complex for you to do on your own.

I know that with the right tools and guidance, starting up your web business is going to be just like learning to walk. Your first steps may be slower and more awkward, but once you get momentum, there’ll be no stopping you.

I’m Ian Pullen and for the last 19 years my working life has revolved around the web. During that time I’ve worked on projects for individuals, small businesses and household name global corporations. I’ve also worked on my own projects, including websites, web apps and WordPress plugins. You can find out more about me at https://ianpullen.com

It’s said you need to spend 10,000 hours on something to become an expert in it. I’ve dedicated 35,828 hours to the internet. Actually the true figure is higher, but I’m pretending I don’t get drawn into it at weekends and during holidays like some sad geek who struggles with social etiquette and roll-on deoderant.

From all this time, I’ve discovered just about every little secret there is to be found about running an online business. I’ve learned just what tools a new business owner needs and then found ways to get similar tools for free or, in a few odd cases when I failed in my hunt, for the lowest possible prices.

The web is full of free tools

You see the web is full of free tools and services. You just need to know where to look, and in some cases be a bit tech smart.

Many businesses operate the “freemium” model where a new business like yours, with lower demands, gets free access to tools and services. As your business grows and you need more features, you move onto paid levels, with the costs easily covered by the revenue you’ve built up using the free level.

There’s also a huge range of open source projects that anyone can download and use for free. These are supported by people giving their time for free or companies that make their money from selling services linked to the free product.

Did you know that WordPress powers 35% of all websites? WordPress is an open source project that is completely free for you to download and use, yet the company behind it was valued at $3 billion in 2019.

The world is full of open source projects and I’ve been using and testing many of them for almost two decades. Years ago I was even contracted by The New York Times Company for 12 months to write about open source graphics software.

Which ties us neatly to Shoestring Hustle, my new book that shares all the secrets, tools, services and hacks I’ve discovered.

This is how you’re going to slash that $6,263.64 down to a crazy low figure. So low you just might not believe it, but it’s completely true.

In Shoestring Hustle, I’m holding nothing back, you get fast track access to almost 20 years of acquired knowledge.

I’m sharing hundreds of tips, plus some valuable lessons learned from an eclectic range of situations involving a diverse cast of characters, including international DJ sensation Fatboy Slim, the drummer from 80s band A Flock of Seagulls, British TV presenter Zoe Ball, a couple of dozen hyperactive sheep and even a gun toting gangster.